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Priority Automotive Richmond is now Loyalty Automotive. Learn More

Loyalty Nissan | Nissan Dealership in Chester, VA
804.414.1700
Thursday 9 AM - 9 PM
Lifetime Loyalties

A lifetime of savings on every new car and many used cars, too.

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GIVING YOU MORE STARTS WITH

A lifetime of savings on every
new car and many used cars, too.

LIFETIME
powertrain
warranty
LFL-White-Engine
LIFETIME
Engine
Guarantee
LIFETIME
oil & filter
changes
LIFETIME
state
inspections
LIFETIME
emergency
towing

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See what people are saying about Loyalty Nissan Logo


  • Walt S.11/03/2019

    This was the easiest buying experience I could have imagined. Robert was great.

    Brianna c.11/03/2019

    My experience at priority Nissan was more than great. I went into the building looking to get out a vehicle that was not reliable and had one to many things wrong with it. Anthony McKinnon greeted me and helped me... read more

    Diana J.10/31/2019

    My sales person was awesome and he got me exactly what I wanted, in the price range I could afford. I will definitely send people to him.

  • Clemmie D.10/30/2019

    Great customer service, friendly staff all of my questions were answered. I did not feel pressured to buy. Great overall experience.

    sandra l.10/30/2019

    Very helpful and patient with assisting me with my needs

    A O.10/29/2019

    Tina Lewis was awesome and really friendly. An all around great help to the process of buying a car.

  • Barbara H.10/28/2019

    Got me in and out in a timely.fashion

    Charles S.10/28/2019

    Aubrey Bailey is the most professional car salesman I ever encountered

    Diva D.10/28/2019

    I had the best experience ever. Great help with purchasing my 2020 Nissan Altima SR. Special thanks to Tina Lewis and Sharod. You guys are amazing!!

  • Jerry L.10/28/2019

    A friendly sales staff, a fair price and a large mass of after sale benefits all contribute to a great sales experience. I highly recommend Priority Nissan.

    Brigette f.10/28/2019

    Very friendly .explained everything i needed to know nice and slow so i didnt have to ask to repeat it.didnt have a long wait.overall experience was awesome.and the new guy Scott was a sweetheart very kind and professional.

    Angela D.10/28/2019

    Oil and filter changeState inspection

  • Michael C.10/28/2019

    Best buying experience from a car dealership

    Krystal B.10/28/2019

    I love this place the business was great and the person who helped us which was Tina Lewis was amazing I couldn’t ask for better customer service and any other dealer ship to go too ! If you’re looking this... read more

    Nikiara B.10/28/2019

    Had a great experience with Tina Lewis she made the process a lot easier

WELCOME TO

Loyalty Nissan Logo

Anybody can sell you a car
Loyalty gives you more

Welcome to Loyalty, an all-new Richmond Nissan dealership built on trust and transparency. Commitment to customers and community. And giving you more. Like a good honest deal on new and used cars. Fair value for your trade. Hassle-free service. And Lifetime Loyalties, our extra value program. It’s good for as long as you own your Loyalty vehicle, and it comes at no charge with every new car and many used cars we sell.

Lifetime Loyalties

  • Lifetime Powertrain Warranty
  • Lifetime Engine Guarantee
  • Lifetime Oil & Filter Changes
  • Lifetime State Inspections
  • Lifetime Towing within 50 miles

7-Day Exchange

When you buy a car at Loyalty, we want to make sure you’re 100% satisfied which is why we offer customers a 7-day exchange. If you don’t love your new car, bring it back. And we’ll exchange it for a car of equal or greater value. If we can help while you’re visiting us online, please feel free to contact us 804.414.1700. We’d love to answer any questions you have or schedule a test drive. Thanks for visiting. We hope to see you soon.

- The Loyalty Nissan Team

Home Of Your Lifetime Loyalties

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