Welcome to Loyalty Nissan

46 New Cars 236 Pre-Owned Cars

Schedule Service

Make An Appointment Online

Get Your Trade Value

Trade In Your Vehicle

Giving you more starts with

Lifetime Loyalties

A lifetime of savings on every
new car and many used cars, too.

Program Details







Oil & Filter





What our

  • Gayla M.4/05/2022

    I Just want to say thank you Mr. Miller for his professionalism and fantastic customer service. I know what I wanted and Mr. Miller got it done.If I could given more than 5 stars I would give him 100... read more

    MichaEl H.4/04/2022

    Stopped on a Sunday to charge up. Pleasantly greeted by sales and management. Learned about the lifetime EV battery guarantee. Wow, lifetime! Thanks Loyalty Nissan!

    Kadijah R.4/02/2022

    It was overall a very great experience I would give it a 10 if I could. Thanks so much for making this a fast, easy and great experience for me. Highly recommend

  • joey r.4/02/2022

    I n and out at time .

    Nika T.3/30/2022

    Hands down the best! From the start my wife and I was treated with the up most respect and was given top notch service Thanks to the loyalty Team and our sales Woman D! And if the that wasn’t enough... read more

    John P.3/28/2022

    I took my pathfinder here for a second opinion on a previous diagnosed problem. The other local Nissan dealer I will never go to again for service. Hope and her team did a great job and saved myself... read more

  • D W.3/27/2022

    I dropped my car off. Holly Nunnally kept me informed about my car through out my service appointment. She contacted me about additional service that should be done. The service was explained to me and I decided to get... read more

    Ashley J.3/27/2022

    Joe was amazing! Top notch service!

    Megan N.3/26/2022

    Best place to get a vehicle very friendly and helpful with everything that I needed. Now I have me a safe and reliable vehicle for my family. Thank you for everything

  • Makiah S.3/26/2022

    This has been the best experience ever buying a car ever! Harold was just amazing to work with and between him and the finance staff they got me what I needed and wanted!

    william g.3/26/2022

    Stephanie was the best I will be back .

    Tamara O.3/23/2022

    I am never disappointed in the attention I receive from the service department. I’ve been a customer for a decade and the sole reason I’m loyal to Nissan is the service department. Stephanie was awesome! She kept me in the... read more

  • Elaine D.3/23/2022

    We got a oil change and tires rotate

    Jessica K.3/22/2022

    Kyahnte holifield was amazing. He was doing everything he could to help me and trying to get me in and out. I will definitely send people his way if anyone needs a car. Thanks for your help. Your patients and... read more

    Wanda M.3/21/2022

    Everyone is always friendly.

Get Directions
Loyalty Nissan

16301 Loyalty Way Chester VA 23831


Now Closed

Service & Parts

Now Closed

Welcome To

Loyalty Nissan

Welcome to Loyalty, an all-new Richmond Nissan dealership built on trust and transparency. Commitment to customers and community. And giving you more. Like a good honest deal on new and used cars. Fair value for your trade. Hassle-free service. And Lifetime Loyalties, our extra value program. It’s good for as long as you own your Loyalty vehicle, and it comes at no charge with every new car and many used cars we sell.

Lifetime Loyalties

  • Lifetime Powertrain Warranty
  • Lifetime Engine Guarantee
  • Lifetime Oil & Filter Changes
  • Lifetime State Inspections
  • Lifetime Towing within 50 miles

7-Day Exchange

When you buy a car at Loyalty, we want to make sure you’re 100% satisfied which is why we offer customers a 7-day exchange. If you don’t love your new car, bring it back. And we’ll exchange it for a car of equal or greater value. If we can help while you’re visiting us online, please feel free to contact us 804.414.1700. We’d love to answer any questions you have or schedule a test drive. Thanks for visiting. We hope to see you soon.

- The Loyalty Nissan Team

Read More
Loyalty Nissan