Find Your Nissan
Choose From 250+ Vehicles
Shop Incentives & Rebates
My experience at priority Nissan was more than great. I went into the building looking to get out a vehicle that was not reliable and had one to many things wrong with it. Anthony McKinnon greeted me and helped me... read more
I purchased my first brand new car with Charles at the dealership in Chester in October! Working with the team at Nissan was the best experience I have encountered at a dealership! My experience did not feel pushy or rushed.... read more
I love this place the business was great and the person who helped us which was Tina Lewis was amazing I couldn’t ask for better customer service and any other dealer ship to go too ! If you’re looking this... read more
Welcome to Loyalty, an all-new Richmond Nissan dealership built on trust and transparency. Commitment to customers and community. And giving you more. Like a good honest deal on new and used cars. Fair value for your trade. Hassle-free service. And Lifetime Loyalties, our extra value program. It’s good for as long as you own your Loyalty vehicle, and it comes at no charge with every new car and many used cars we sell.
When you buy a car at Loyalty, we want to make sure you’re 100% satisfied which is why we offer customers a 7-day exchange. If you don’t love your new car, bring it back. And we’ll exchange it for a car of equal or greater value. If we can help while you’re visiting us online, please feel free to contact us 804.414.1700. We’d love to answer any questions you have or schedule a test drive. Thanks for visiting. We hope to see you soon.
- The Loyalty Nissan Team