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GIVING YOU MORE STARTS WITH

A lifetime of savings on every
new car and many used cars, too.

LIFETIME
powertrain
warranty
LFL-White-Engine
LIFETIME
Engine
Guarantee
LIFETIME
oil & filter
changes
LIFETIME
state
inspections
LIFETIME
emergency
towing

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See what people are saying about Loyalty Nissan Logo


  • Lorraine1/12/2021

    I worked with Ahmad Miller, my salesperson - very friendly. Extremely helpful and patient. Worked with financing and made me a happy customer. I really appreciate his sincerity and hard work.

    Jessica W.1/11/2021

    Our service advisor was awesome. Very helpful and organized

    Amanda P.1/08/2021

    They did a great job to do everything they could to get us in a car with the limit amount of down payment. They have a great lifetime warranty too! Ben did everything he could to make sure we got... read more

  • Kayla L.1/08/2021

    Tina and Ron were extremely helpful and I am more than happy with my new car!

    chantelleyt j.1/07/2021

    They were very friendly and willing to assist. I was assured when I was in doubt and made my experience even better. I will refer family and friends to Loyalty Nissan!

    Anthony H.1/06/2021

    Nice selection of vehicles. Courteous and Friendly (they are salespersons). You can purchase, finance and have vehicles serviced in on location. The only drawback is the process of purchase. It takes to long process.

  • Tennelle L.1/06/2021

    Stephanie in the service department was so awesome! She was very knowledgeable, if I had a question she broke it down to me and was very patient. She also has a great personality. Thank you Stephanie :)

    Randal S.1/06/2021

    I came in as a walk in and I was told it would take about 1 1/2 hours but it only took 1.

    LaPorsha S.1/06/2021

    It was great

  • A T.1/06/2021

    I drive from NY to buy cars here. Best customer service and excellent prices! Highly Recommend.

    Shareka Q.1/06/2021

    I was scheduled for a oil change on the 12/28/2020, but was thinking it was Tuesday instead on Monday, so I called and Stephanie was able to plug me in and was able to take care of all... read more

    J W.12/30/2020

    Telling me that I need a service done when I don't, has happened several times, so I get a second opinion from elsewhere first to be sure if I need the service

  • Yolanda S.12/23/2020

    Very nice and Very Helpful

    Shermaine P.12/23/2020

    Great service.

    Loretta H.12/13/2020

    I worked with Sherrod, he was absolutely amazing and worked very well with my husband and I. I most definitely recommend asking to work with Sherrod if you are looking to buy from Nissan!! I have bought many many vehicles... read more

Welcome to Loyalty Nissan Richmond

WELCOME TO

Loyalty Nissan Logo

Anybody can sell you a car
Loyalty gives you more

Welcome to Loyalty, an all-new Richmond Nissan dealership built on trust and transparency. Commitment to customers and community. And giving you more. Like a good honest deal on new and used cars. Fair value for your trade. Hassle-free service. And Lifetime Loyalties, our extra value program. It’s good for as long as you own your Loyalty vehicle, and it comes at no charge with every new car and many used cars we sell.

Lifetime Loyalties

  • Lifetime Powertrain Warranty
  • Lifetime Engine Guarantee
  • Lifetime Oil & Filter Changes
  • Lifetime State Inspections
  • Lifetime Towing within 50 miles

7-Day Exchange

When you buy a car at Loyalty, we want to make sure you’re 100% satisfied which is why we offer customers a 7-day exchange. If you don’t love your new car, bring it back. And we’ll exchange it for a car of equal or greater value. If we can help while you’re visiting us online, please feel free to contact us 804.414.1700. We’d love to answer any questions you have or schedule a test drive. Thanks for visiting. We hope to see you soon.

- The Loyalty Nissan Team
contactus@loyaltyauto.com

Home Of Your Lifetime Loyalties

Loyalty Nissan
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