When our local owner and Loyalty President, Dave Perno, bought Priority Automotive Richmond in 2014, his dream was to create a new kind of car buying experience. One built on trust and transparency, and a firm commitment to our customers and our community. A place where you could always expect a good honest deal on a new or used car, fair value for your trade, a lifetime of extra service benefits and total service satisfaction. The new name Loyalty was developed to reflect that vision and commitment.
Absolutely not. You can still enjoy your Priorities for Life benefits for as long as you own the car you bought at Priority. We’re just giving the program a new name — Lifetime Loyalties. But the promise and benefits stay the same. No charge for oil and filter changes. No charge for state inspections. Free towing from within 50 miles of the dealership, and your engine is guaranteed for life.
Yes! Priority Toyota, Nissan and Volkswagen will now be Loyalty Toyota, Nissan, and Volkswagen.
All three dealership locations will remain the same in Chester, VA. Our Used Car Super Center will still remain in Petersburg, VA and we will still have three Collision Centers that make up Loyalty Collision in Chester, Petersburg, and Richmond!
Unfortunately, Loyalty’s new Lifetime Powertrain Warranty does not extend to vehicles sold before November 1, 2019. However, the Lifetime Powertrain Warranty is now included with all new and many of the used cars we sell. It guarantees the components that make your car go, including the engine, transmission, axles and differential. That’s powerful peace of mind. And it’s on top of the other extras like lifetime oil and filter changes, state inspections and towing.
Yes, we feel very lucky that the employees you’ve come to know and trust are still members of the Loyalty Automotive team. They are dedicated to delivering a level of service that embodies our brand promise, transparency and unwavering commitment to customers and the community.
They sure are. In the unfortunate event of vehicle damage or an accident, our three factory-certified Loyalty Collision Centers are here to get you back on the road quickly and safely. And the Loyalty Used Car Super Center is still the region’s best source for thousands of quality used cars at every budget.
It’s simple. If you buy a car from us, and you change your mind within 7 days, you can exchange it for a different one, as long as it’s of equal or greater value. Our goal is to have your back whenever we can, and that includes changing your mind.We want you to love the car buy from us, and the 7-day Exchange is a big part of making that happen.