Find Your Nissan
Choose From 212+ Vehicles
Shop Incentives & Rebates
I had an oil change and tire rotation, with the amount of people in the waiting room I figured hour and a half, I sat and played a game on my Kindle for a little while and in less than... read more
Recently took car in because inspection was due. I also needed an oil change. I made my appointment and dropped the car off the night before. I filled out the little packet asking to be able to pick... read more
Christian Z. was the salesperson who helped me find and purchase my first car and I must say that he definitely made my first car buying experience very easy and comfortable. He answered every question and concern I had and... read more
I had an amazing experience with Loyalty Nissan. Vernon is amazing and I would recommend friends to see him. Vernon is personable and I was really surprised that he personally offered to bring me a spare car key battery because... read more
Welcome to Loyalty, an all-new Richmond Nissan dealership built on trust and transparency. Commitment to customers and community. And giving you more. Like a good honest deal on new and used cars. Fair value for your trade. Hassle-free service. And Lifetime Loyalties, our extra value program. It’s good for as long as you own your Loyalty vehicle, and it comes at no charge with every new car and many used cars we sell.
When you buy a car at Loyalty, we want to make sure you’re 100% satisfied which is why we offer customers a 7-day exchange. If you don’t love your new car, bring it back. And we’ll exchange it for a car of equal or greater value. If we can help while you’re visiting us online, please feel free to contact us 804.414.1700. We’d love to answer any questions you have or schedule a test drive. Thanks for visiting. We hope to see you soon.
- The Loyalty Nissan Team